I have found the new WheeledThing poster child – Rollkers
The name is awful, the concept is insane and even if they can deliver, it will still be a tremendous failure.
The photo of a multi-wheeled platform with a napkin holder attached probably got your attention, but it’s hard to describe just how off-the-wall this product is. I will give that honor to the Rollkers PR team and paste their content unaltered:
“Rollkers attaches to the soles of one’s shoes to improve efficiency in the way we walk. While we are now strolling, hiking or scurrying from place to place, we will soon find ourselves “Rollkering” to save time – allowing us to move faster with less effort to catch the train, the bus or the elevator … all while deploying the same customary strides of normal waking.”
As you wipe the tears of laughter from your eyes, try this one:
“To cover long distances, most people use public transportation in order to save time. Between overcrowded buses and subways and the lack of freedom, stress tends to arise; not to mention the negative environmental impacts of smog from vehicular emissions. Bicycles, scooters, and skates are popular but can be cumbersome and/or dangerous when used in major cities. Rollkers were developed to combat these issues and provide a healthier, more environmentally friendly and increasingly reliable form of transportation. There is no large equipment to lug around; simply attach to your shoe and gain a major leg up on those around you.”
Has Paul Chavand ever been on a bicycle, or experienced bike share? Because bikes are “cumbersome and/or dangerous” we are going to strap on these magic wheeled motors to our shoes and never fall or get hit by a distracted driver? How does a Rollker solve any of the world’s problems?
All I can think of is Mr. Chavand wanted to try and be the new Dean Kamen. What is this Frenchman thinking?
Oh, and if you want to send us a demo pair, I know a great ‘test pilot’ who lives in Florida.
Say Hello to Paul: